Make the answer available

A page should provide a direct answer in readable text, supported by appropriate evidence and internal links. Important explanations should not depend on a visitor submitting a form or signing in first.

Separate eligibility from evidence

Google says its AI search features use established SEO fundamentals. Being crawlable and eligible does not guarantee indexing or inclusion. A crawler request is evidence of access; an actual cited answer is evidence of a citation. Neither alone proves customer acquisition.

Keep a small evidence log

Record the question tested, platform, date, exact cited URL, and whether a human referral followed. Repeat a fixed set of questions rather than selecting only favorable examples. Treat changes as observations until you have enough repeated evidence to interpret them.

Fabrique's approach

We are building public answers around the questions a prospective customer may ask before they know our name. This page is one of those answers. You can read it in full, explore the method, or subscribe to see what the experiment produces.

Reference: Google Search Central documentation ↗