First, establish that it works
Check that pages load, internal links reach the right destination, forms save successfully, and readers can withdraw consent. A functioning website is the baseline; it is not evidence that an acquisition strategy is effective.
Then, establish who it helps
Record the landing page for a subscription and ask what the subscriber is interested in. Those small pieces of context can help distinguish people researching an idea from people considering a service. Avoid collecting personal details you do not need.
Use time and sample size together
Review technical failures immediately. Review funnel behavior as visits accumulate. Search discovery may take longer. A calendar deadline does not make a tiny sample conclusive; report counts alongside rates and choose a decision threshold before declaring a winner.
What counts as a result here?
A reader finding Fabrique through a relevant answer demonstrates one useful discovery path. A subscription demonstrates further interest. A paying, satisfied customer would establish something stronger. We intend to report those stages separately.